Columbia Records with Music Choice for Multi-Artist Deal

Music Choice, the pioneer in music programming and distributor of exclusive concerts and music shows through a nationwide network of cable systems, has reached an agreement with Columbia Records in which five Columbia recording artists will be featured in the Music Choice Presents concert series. Train will be the first featured Columbia recording artist and coming in November will be David Bowie.

The Music Choice Presents concert series reaches up to 42 million cable and satellite television households across the country. The show delivers a fresh array of varied musical formats from an eclectic mix of artists that viewers won’t find on any other broadband or cable channel. The Music Choice Presents concert series showcases both established and emerging bands in a 60-minute show with live performances and interview segments. Bands such as John Mayer, System of a Down, and Pete Yorn all went on to realize major commercial success after performing for a national television audience by means of the Music Choiceconcert series.

“Columbia Records has done well over a dozen concert events with Music Choice and the shows have delivered a significant impact on album sales," said Gary Fisher, SVP of Video Promotion and Television, Columbia Records. “Music Choice has been an invaluable marketing tool for promoting Columbia artists, increasing exposure and awareness of both our established and emerging artists.”

“We are excited to showcase artists from Columbia Records’ esteemed artist roster on the Music Choice Presents concert series,” said Christina Tancredi, SVP Marketing, Advertising &Sponsorship Sales for Music Choice. “This partnership will allow us to continue to expose a wider variety of Columbia Records’ artists to an audience of up to 42 million homes.”–Jane Cohen and Bob Grosweiner

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